Audiovisual series of 21 videos with Motion Graphics for the DO IT IN BCN campaign promoted by Barcelona Activa, the Local Development Agency of Barcelona City Council. This organization, local and international reference on support for elderly people, wanted to generate a global and pioneering initiative to attract the young, enterprising, creative and innovative human capital of Barcelona. We highlighted this values on each video and decided to create personalized opening credits with Motion Graphics to introduce each testimony, emphasize at graphic level some particularity of the character’s job and combine it all with interviews and clean and elegant real images.

Involved aspects: Design | Motion Graphics | Video